In many parts of Nepal, including Madhesh Province in the southern plains, ideas of masculinity are deeply shaped by tradition, family expectations, and social norms.
Men are often expected to be strong providers, emotionally reserved, and authoritative within the household. While these expectations are culturally rooted, they can also create pressure on young men. Many grow up believing that showing vulnerability is weakness, that household work is not their role, and that decision-making belongs primarily to men.
These norms do not only affect women and girls; they also impact men themselves. Emotional suppression, financial pressure, and rigid gender roles can contribute to stress, isolation, and poor mental wellbeing.
To challenge these ideas and open up healthier conversations, our young Positive Masculinity Champions under the project “What it means to be a young man today” from Nepal created a digital campaign called: हमर आवाज – चुप्पी सँ संवाद तक (Our Voice – From Silence to Dialogue)
The campaign used culturally grounded visuals and poetic Nepali messages to spark reflection. While inspired by Madhesh, the messages speak to a wider Nepali context.
Ultimately, हमर आवाज – चुप्पी सँ संवाद तक is an invitation to rethink what it means to be a man today. By encouraging empathy, shared responsibility, and open expression, the campaign reminds us that positive masculinity benefits everyone. Change may begin with small conversations and personal reflection, but over time, these shifts can help build more equal, supportive, and mentally healthy communities across Nepal and beyond.
“What it Means to Be a Young Man Today” is a youth-led project operating in England and Nepal that works with young men to rethink masculinity in ways that promote equality, respect, and responsibility. Supported by funding from the British Council’s Youth Connect programme. Youth Connect supports young people to develop the skills, inspiration and connections to tackle major challenges that affect us all.
