Using media to strengthen policy and practice
Restless Development in Zambia ran TIKAMBE radio show on Radio Phoenix for six months – Zambia’s premier national commercial radio station – with a listening audience of approximately 75% of a 13.3 million plus population, the majority of whom, according to the government’s Governance Survey in 2009, listen to radio as their primary means of receiving information. Concurrently, Restless Development with UNFPA has formed a new Cartoon Policy Toolkit “Know Your Policy” (link below) on how young people can get engaged in local government decision making processes. These initiatives form a key part of Restless Development’s Media methodology in Zambia linking radio, web, cartoon and printed media together.
The national Policy and Strategy documents (on National Financial Education Strategy, Re-Entry Policy and Anti-Gender Based Violence Act 2011) were selected on the basis of their significance and relevance to young people in the education, health and youth (livelihoods) sectors, as well as being topical subjects for the media. Subsequently, on the back of discussions held on the TIKAMBE Radio Shows, three Position Papers have been formed and placed as full page adverts in the leading national newspapers (The Post, Times and Daily Mail) over November and December, leading to further calls and feedback from Zambian citizens who have read the adverts in the national press. Importantly, each Position Paper is launched in alliance with the Zambia National Education Coalition of which Restless Development is a lead partner with CAMFED, FAWEZA and ZOCS.
In January 2013, Restless Development in Zambia will embark on another 6 month long series of TIKAMBE Radio Shows ensuring that radio listener and Facebook groups are feeding into each show from community placements.